Every variant is a ticket in someone else's sprint.
UA needs ten re-skins to learn anything. Each one is an engineering request: new art in, code touched, build tested, package rebuilt per network. By the time variant three lands, the test window has moved.
Takt takes the variant half off engineering entirely and hands it to the people running the campaign.
From concept to measured creative.
Open a delivered playable
Your original lands in your workspace — scene by scene, every asset and element already mapped and swappable.
Spin variants
Re-skin by click or chat. Swap art, copy, colors, CTA — gameplay stays frozen and the preview updates as you go.
Export per network
Choose your networks and generate. Every package comes out formatted to that network's spec, sized, and ready to upload.
Measure with Pulse
Engagement telemetry and conversion folding put performance data next to every variant — opt-in, per studio.
Built for the variant loop, not for general-purpose editing.
Everything here exists to make one thing fast and safe: turning a finished playable into many.
Preview is the anchor
The live playable sits center on every editing screen. Controls on one side, AI chat on the other — every change lands adjacent to the thing it changes. Portrait and landscape, in a real device frame.
AI and hands, same controls
Chat drives the exact controls you'd click. Manual editing is always free and unmetered — AI is a shortcut, never a dependency.
Assets auto-formatted
Upload anything. Takt flags it ready, will-convert, or problem — and converts to each network's spec on export.
Reversible until you generate
Edits stage into the preview with Apply or Cancel and accumulate. Nothing is committed until you hit Generate.
Pulse intelligence
Engagement telemetry and conversion folding put performance data next to every variant — opt-in, per studio.
The people who run the tests, not the ones who maintain the build.
UA teams at game studios
Test more creative angles per week without borrowing engineering time.
Creative teams
Take an idea from art direction to a shippable variant yourself, in one sitting.
Playable studios
Deliver an original once, then let the client generate their own variants against it.
Built for agencies and the studios they serve.
One parent account for the agency, a separate workspace per client studio. Editors create variants, viewers review and approve. Terms are set per studio by the agency — so there’s no price grid here.